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Age, gender and class are the three main divisions in consumers for footwear market. Understandably, youngsters want classy and glossy footwear items in shoes and even sandals, especially if they are students of educational institutions. The split here is boys wish their shoes to look stylish and awe-inspiring, to get appreciation with admiration by their friends; while girls fondly prefer shoes to be extraordinarily fashionable in design, color and glittering, so that they can pamper their glamour to the envy of their classmates.
In the case of working class consumers, universally the “consumerism” point of view holds good, in all purchases inclusive of footwear. Consumerism is best described as the aspiration for buying best of best quality at the cheapest price. Office-goers and salaried-class in either sex are very conscious about the price-tag, and at the same time attach more importance for longer-lives for the merchandise, to avoid frequent replacements.
Practically, the working class forms a major part of the consumer volume throughout the world, demanding availability of high quality shoes, sandals and other footwear varieties, at an affordable price. This trend in the market drives footwear designers to take into consideration all the above aspects without fail.
Next requirement is comfort in wearing, to combat the seasonal effects in footwear. Shoes form a majority of the footwear sales in all the countries, especially the western and European countries with steep oscillation in weather conditions, like biting cold in winter and scorching Sun in summer.
This apart, in tropical countries of Asia and middle east where the heat will be unbearable in summer, shoe manufacturers have to go that extra mile in designing shoe pairs most comfortable to wear for a long time during summer, and yet not compromising on the attractiveness of the models.
As a consumer what you can do while selecting the shoe pairs or sneakers? Remember during summer season your feet will be grasping for air and sweating like anything, 5 minutes after wearing the footwear, and will be soaking till you get them relieved from the footwear. For people working in factories, this discomfort will be horribly more.
First you can pick footwear varieties with open type upper soles, to obviate wearing socks. Beautifully designed shoes with generous opening in the sides and provided with straps to fasten are now available. While selecting the size, just go far some airy-loose fit to enable the shoe-inside to be roomier, so that your toes will not feel the pinch. Every time you step out with the shoe pairs, this extra-room will absorb air from outside and let your feet breathe comfortably.
The most ideal footwear for summer for high-end people, middle-class, working class, youths, and college and school students is modern types of sandals designed very carefully with fantastic colors, embellishments and straps made available in huge stocks at Campusshoes.com.
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